Your brand promoted by experts in Wireless & Public Safety Solutions

IBWS Mission

We understand that many small organizations or foreign companies cannot afford the cost and risk associated with hiring senior-level sales, marketing and project management resources to represent their organization and product. Indeed, for many international companies, the travel expenses alone to make sales calls to U.S. prospects is prohibitive. Moreover, the marketing messages usually need to be tweaked to account for the nuances of the English language.

We also believe that many companies with sophisticated products or longer sales cycles will never be successful using Manufacturer’s Rep organizations. These companies treat every product as a commodity and don’t customize a “Go to Market” strategy that fits your product and company. IBWS believes each product and company needs a distinct strategy.

We also understand that in many smaller companies’ employees wear multiple hats and perform multiple job functions. To address that issue, we provide several options for the services we offer our clients. Those options are outlined in this proposal.

We also adhere to several principles which we think differentiate our organization:

• We strive to earn your business every day. Our only term commitment is 3 months – after that our agreements are month-to-month. There is no long-term commitment. If a client decides for whatever reason to terminate this agreement, they can do it any time after the 3-month time frame.
• If we represent your product or solution, we will not represent any organization that provides any competitive or alternative product or solution. At the start of any engagement, IBWS and client execute a strict Non-Disclosure Agreement (NDA) ensuring the protection of all confidential information.
• We view our function as collaborative with you. Marketing and selling your product are contingent on a number of factors, including the competition, price point, market-awareness, reference customers and any number of items that small organizations must overcome to be successful. We will work with you to define a program with deliverables that make sense.
• We will also become experts in your product. To prospects we will look like your own employees, well-versed in the nuances of your offering.
• We are amenable to working with any existing Customer Relationship Management (CRM) product you might use or using our own and providing you with activity reports. IBWS uses Insightly and Hubspot but is also familiar with Pipedrive and Salesforce.  Likewise, we are amenable to utilizing an email address from your own domain or our own in-buildingwireless.com domain.